Innov8 Perfume Making

Task:
To create a ‘his and hers’ fragrance for world launch.

Concept:
Ideally teams split into 6/10 who will each spend time together to discuss their marketing plan. They will then sit with a graphic designer who will have available different designs on a ‘drag and paste’ basis. This involves different border and pattern designs, logo shapes and fonts for the product name.

When each team has spent time with the designer she will then create their packaging label and print out several copies of each one on an adhesive label ready to stick to the front of their perfume box.

Whilst the designs are being done, each team will then work together to create their fragrance. This involves smelling different natural oils, mixing and matching them before deciding on the final fragrance which will be made into 30ml atomizers in a box with their own designed label.

This takes much negotiation / interaction between the groups.

The group will also work on their marketing plan for the world launch. This should involve:

• Advertising
• Marketing
• Point of sale
• Celebrity endorsement
• Price Point
• Target Market
   

They can make a 20 second TV commercial which we will record direct on to a DVD and present to them afterwards.

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